As a market researcher, I am a student of human behavior. Over the past few years, my coursework has accelerated; keeping up with an ever-changing consumer means going far beyond traditional research ...

The Observer has compiled a list of 2025 guides, tutorials, and manuals designed to support psychological scientists as they expand their toolboxes of research practices and methods.

Research institutions and funding bodies have increasingly moved to implement programs that foster convergence - the integration of knowledge and ways of thinking from multiple fields to tackle ...

Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...

To help scale traditional faculty/student models of undergraduate research engagement, institutional leaders can consider research peer mentoring, group-based programs and community-engaged research, ...

Translational modelling has emerged as a critical approach in environmental health and pharmacology, offering new pathways to predict human health risks ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...

At Microsoft, we believe artificial intelligence (AI) is the defining technology of our time. We have been on the forefront of cutting-edge research in AI and integrating these powerful, innovative AI ...