The gaming industry thrives in an intensely competitive environment, with countless applications vying for the attention of a finite audience. In this landscape, user acquisition (UA) has become a ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Ad-tech firm Spongecell on Monday announced it raised a $10.5 million funding round, comprised of debt and equity financing from Safeguard Scientifics and Pivotal Capital, that will enable it to bring ...

Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website ...

Businesses of today are moving at a faster-than-ever pace and because of this, operational efficiency and innovation have become the name of the game. With companies facing increasing complexity in ...