Basic format of case study: Executive summary ½ page History (maximum 1 page single-spaced) Business model (maximum 1 page) Editorial model (maximum 1page) Success stories/failure stories (specific ...
Case studies are the most effective content format, B2B Marketing’s new Content Marketing Benchmarking Report has shown. Sixty-six per cent of the 112 B2B marketers surveyed said case studies were ...
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