The Gen Z-er knows exactly what’s cool nowadays, whether that’s beauty, fashion, tech or lifestyle. And not only do they follow the latest and greatest trends, but this is the generation of the trend ...

In this report, Teen Vogue's Aiyana Ishmael investigates the state of the tween fashion world, chatting to brands, pre-teens, and teens to pinpoint the trend switch. Sloan Price, 15, vividly remembers ...

Founded in 1987 and acquired by Los Angeles-based global investment firm Platinum Equity in 2020, Mad Engine has become a leading international wholesaler of licensed, branded, and private label ...

Upon receiving my tween daughter’s Christmas wish list this year, how much she had changed over 12 months was clearly evident, with requests for toys replaced with “slay fashion items.” Now I get it, ...