Chances are, you wouldn’t set out on a road trip without mapping your route (at least those of us old enough to remember a time before Google Maps). A marketing strategy for your business functions in ...

B2B marketers are suffering from a costly disconnect between their long-term strategies and day-to-day tactical activities, according to a recent national study. The study, conducted by DemandBase ...

The following is reprinted with permission from strategicplanningMD.There still seems to be much confusion in healthcare — and other industries — as to the difference between goals, objectives, ...

Strategic planning is integral to the success of every nonprofit organization. These plans serve as road maps that guide nonprofits, ensuring actions align with an organization’s mission and goals.

While most companies with revenue of $1 billion or more annually have set energy or environmental sustainability policies and goals, just 34 percent are accomplishing what they set out to do, ...

Connecticut Children’s Medical Center in Hartford has begun a five-year strategic plan to enhance its position in the marketplace, according to a Hartford Business report. The hospital is working to ...

A “tactic” is how your character achieves their objective. Pinpointing your objective is the most important part of choosing a tactic. Once you know what your character wants, you can play around with ...