Let’s say you have a pet cause to which you want to draw attention and support. There are a number of ways you might go about trying to do so, honesty being perhaps the most common initial policy.

In five separate studies, Tessa Lansu investigated the reactions of youngsters between the ages of 10 and 12 to their classmates. She looked in particular at popularity and aggression. The most ...

When people live together, they develop implicit judgments to explain undesirable behavior of their partners. These become ...

According to Ipsos, presented by Elissa Moses, a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations ...

Ryan Howard argues why implicit reaction time (IRT) is a technique that is best put to sleep. Daniel Kahneman’s fast and slow thinking popularised the age-old dual-process theory. Within months of its ...

Do "undecided" voters actually make their choices before they realize? That is a question University of Virginia psychology professor Brian Nosek and his colleagues are trying to answer. "Many people, ...

Implicit stereotypes – thoughts that people may be unwilling to express or may not even know that they have – may have a powerful effect on gender equity in science and mathematics engagement and ...

The new formula claims to incorporate neuroscience to understand the consumer's perception of a product. Ipsos ProductQuest has introduced a feature called Implicit Reaction Time (IRT), claiming it ...

Although popular boys and girls get more attention from their classmates than less popular peers, they are often unconsciously avoided by those same classmates. Although popular boys and girls get ...