To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. However, a ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Mar 04, 2024, 10:57am EST Victoria's Secret Angels Martha Hunt (L) ...

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are, remember what they’ve purchased and anticipate what they’ll need ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...